LET’S TALK.
No deck to sit through, no proposal to decode. Two conversations. The first one is free, and the second one is where the work actually starts.
The discovery call
You tell me what you are trying to build. I tell you what I would do about it.
Mostly we work out whether the problem you have is the one you think you have. Founders come to me asking for content. The conversation usually lands somewhere else. The waitlist nobody is talking to. The owners’ group you did not start and do not control. The launch that is eight weeks out with no idea attached to it. The product that sells everywhere except under its own name.
The working session
If the first call lands, we go deep. This is the one where I ask a lot of questions, and then a lot more.
What the factory can actually build in a year. Who is on the waitlist and what you say to them while they wait. The one thing your product does that nobody else’s can. What the advertising is actually for. Which channels earn a place, and which ones you get to ignore. Whether there is a series in here, a backstory, a factory floor nobody has been allowed inside.
You come out with the plan. What gets made, in what order, across the next twelve to twenty-four months. It is yours either way, whether you hand the build to me or not.
Your time, totalled
Thirty minutes for the first call. Half a day for the working session. After that I direct and you approve.
You built the factory. I am not going to fill your week with meetings about meetings.
One thing worth saying up front. The thinking is the product here, so the working session is paid. You keep what comes out of it regardless of what happens next.
- What does the first call cost?
- Nothing. The discovery call is free and runs thirty minutes. You tell me what you are trying to build, I tell you what I would do about it. There is no deck to sit through and no proposal to decode.
- What actually happens on a discovery call?
- Mostly we work out whether the problem you have is the one you think you have. Founders come to me asking for content and the conversation usually lands somewhere else. The waitlist nobody is talking to. The owners’ group you did not start and do not control. The launch that is eight weeks out with no idea attached to it.
- Is the working session paid?
- Yes. The thinking is the product here, so the working session is chargeable and it is booked after the first call. You keep what comes out of it regardless of what happens next.
- What do I walk away with?
- The plan. What gets made, in what order, across the next twelve to twenty-four months. It is yours either way, whether you hand the build to me or not.
- How much of my time does this take?
- Thirty minutes for the first call and half a day for the working session. After that I direct and you approve. You built the factory. I am not going to fill your week with meetings about meetings.