RedBull Racing Launch campaign

Red Bull Racing × Mobil 1. Press and PR imagery for the F1 season the RB19, one day in a London studio. The brief asked for pictures that could travel: every platform, any background, the same shots.

My idea: make the light do the branding. Bands of Mobil red wrapped around the car, built in camera, so every angle carried the palette. Shot dramatic in the dark, then clean in white space. One day of shooting. A season of assets. Creative thinking is what makes a picture work everywhere.